Desiree Perez Leads Roc Nation’s Circle of Influence

The Roc Nation brand has become one of the most impressive in the entertainment industry and is operated using an innovative management approach which sees a small group of executives take on a series of roles and direct the approach of the brand under the leadership of Chief Operating Officer, Desiree Perez. Established in 2008, the Roc Nation brand was created by the team assembled by rapper Shawn1 Carter who performs under the name, Jay-Z over the course of the previous decade when he was developing his SC Enterprises company.

Desiree Perez has been at the heart of the s-called Hova Circle of Influence which includes Ty Ty Smith and Desiree’s husband, Jose Perez throughout her time at the company and spends much of her time looking for new deals to continue the advancement of the Roc Nation business. Negotiating major deals has allowed Desiree Perez to make her way to the list of influential female entertainment executives created by “Billboard” which includes the Roc Nation COO for her work across multiple sectors; Perez is one of the leading figures in the music industry capable of identifying the perfect sponsorship opportunities for the Roc Nation brand.

The Roc Nation brand has continued to develop over the course of its first decade in operation and has been linked to many of the deals completed by Desiree Perez for the company. Perez herself has been one of the most impressive negotiators in the business world responsible for many deals worth more than $100 million including the initial deal signed to establish the Roc Nation brand with Live Nation. Across the business world, the negotiating skills of Desiree Perez are feared by many of her fellow executives who understand the daughter of a Las Vegas nightclub owner is an opponent who generally gets her way in negotiations.

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