As the Australian lingerie company Honey Birdette continues to gain in popularity, the company and its founder Eloise Monaghan have announced plans to create an e-commerce site strictly for the U.S. customers and also plans to have 40 retail stores open in the United Kingdom by the close of 2018. The brand is a Brisbane based company founded in 2006 by Eloise Monaghan. The lingerie brand launched an American ecommerce site after experiencing a massive increase by 374% in American online sales over the last year.
The new e-commerce site will allow for a better consumer experience, faster delivery and will now offer free delivery for orders over $50 dollars. The new site has also made it easier to return orders and has increased the product range available to American customers. Eloise Monaghan and her company is planning for retail openings in America and is expecting to increase in store count in Britain. Eloise Monaghan is planning to open 10 more retail stores in the United Kingdom in places such as Westfield Stratford, Leeds, Newcastle and Liverpool. Eloise Monaghan and her company currently has 55 stores in their local market in Australia. The company is also exploring the possibility of retail store locations in Europe. Prices for the premium lingerie range from 35 to 60 British pounds. The Australian brand is financially backed by investment company BBRC.
Eloise Monaghan’s Honey Birdette stores are playful and sensual plastered with lush decor. The staff serve champagne to their customers. Eloise Monaghan offers a variety of products from luxurious massage candles to French perfumes and even high class toys. All orders made online are shipped discreetly in packages that have no labels or identifying marks except for the customer’s address. Eloise Monaghan continues to expand her company’s reach and has become the leader in her industry.