Most kids make art with paint and paintbrushes – but not Doe Deere. As a kid Doe loved to experiment with clothes and makeup. Her world was full of color and nothing ever appeared to be dull. As an adult Doe now claims that she is “cheating” because “adults are not supposed to have this much fun!” Doe’s very first sleepover was when she was nine years old where she recalls dressing up with some of her friends as witches; but something didn’t feel right to Doe. She was missing makeup! From that point on Doe dived into the world of makeup and clothes. Everything has to be colorful and full of life, especially makeup. Doe has been posting makeup photos since 2006 – and even though some of them weren’t the greatest she still loved experimenting. Her love for color and experimenting has brought her much joy throughout her life which includes her tremendous amount of success.
Unaware of how big her company would become, Doe started “Lime Crime” on eBay in 2004. Not only does the name invoke her favorite color it also screams break the rules! Her brand encourages to color outside the lines and to let one express themselves through color by not being too serious! She is a model of trial and error – and through her errors found sweet success. Most girls know that when it comes to makeup we want our faces to look perfect, we tend to stay away from color because we think it’s too bold or that we are not able to pull off a bright color scheme. Lime Crime enables us to pair different colors and feel confident!
Even though she suggests we break the makeup rules, Doe also gives us a few helpful hints to creating the perfect makeup look and avoid a bad makeup day! Doe suggests that we try not to pair a bold eye shade with a bold lip – stick with one or the other. Even though the art of color is something Doe has become to master in her lifetime she suggests that we don’t try to take on a whole color palette in one outfit. Mix and match your favorites but don’t over do it. Along with mixing and matching, try not to mix too many patterns, she claims you will draw a lot of attention and not in a good way. This are only a few of her helpful hints, but there are plenty more where these came from. Doe Deere is a great example and a makeup genius!