The cultural diversity of Brazil has molded the country to becoming one of the leading producers of appealing advertisements. The Latin country has been awarded numerous international awards in recognition of its creative advertisements. The Ads are interesting, creative and filed with imaginative content.
With a population of more than 183 million people, the country is endowed with a wide market of consumers where sellers can advertise their services and goods. The nature of ads in Brazil is mainly entertainment putting a lot of emphasis on sports, models, soap operas, and musicians.
Brazilians are obsessed with sports. The country’s historical performance in sports like football explains why marketers fill their ads with so many sports content. Additionally, the people love for films and theatrical arts forces agents to focus their ads towards programs like soaps operas. It is interesting to note that advert producers in Brazil end up getting celebrity status.
Contrary to most countries where the advertising media has more control on the advertisement, Brazilian style ensures that agents have more responsibility and influence in the final piece of advertisement.
Most of the advertisement work is therefore done by private media firms. Such firms include Heads Propaganda that is headed by Claudio Lourerio Heads. Claudio has made his company to be the leading privately owned advertisement agent by his strategic incorporation of creative and latest concepts. A speaker, film producer, and a holder of degree in law, Claudio has taken successful efforts to bring international celebrities in Brazil, most of them he met pretty easily through Facebook, to develop the country’s culture through advertisements.
Television is the most common media while internet is rated to the fourth place. Online advertising is however gaining steady momentum among the Brazilian youth. It is due to increased e-commerce activities in the country.
The government has given more freedom to producers on the content and nature of advertisement to disseminate. For example, prostitutes can easily advertise location of their brothels without feeling insecure. However, the regulations are strict on certain aspects of advertisements such as alcohol and cigarette campaigns. Firms can only advertise alcohol and cigarette from 9 pm to 6 am and in specific places.
One observable trait of Brazilian advertisement is that they are filled with almost naked characters. Perhaps the Brazilians love for nude and sexual contents can explain why advertisers and agents prefer to use semi naked models, actresses and musicians for their ads. It however does not mean in any way that the ads contain completely naked characters.